Codes, law, secrets, keys. When it comes to having more and experiencing more abundance in life, it seems the market has been inundated with books that propose there are simple, yet effective ways to do so. Joe Vitale’s The Key reads like a sequel to the blockbuster bestseller The Secret, offering ideas for expanding the use of clarity and intention to reach goals and attract whatever one desires.

Vitale, President of Hypnotic Marketing, Inc. and author of The Attractor Factor Has a lot of energy and presents his take on the key, or secret, to unlocking our full potential with humor, passion and plenty of sales pitches for his own material. Vitale knows his stuff, as he reveals ten ways to attract what we want instead of more of what we don’t want, and the book is highly readable and user-friendly.

But my problem with The Key is that it just did not get to the meat of the Law of Attraction, any more than did The Secret, and the books are seemingly interchangeable. I was also a bit put off by Vitale’s constant mention of his own products for sale, as well as those of his colleagues, and often felt I was reading a book written by a used car salesman.

The Key does have many valuable lessons to teach, don’t get me wrong. But like many of its predecessors, it doesn’t open very many doors many readers have already been exposed to via the dozen other “law of attraction” books out there. Still, it will no doubt help you clarify your desires and identify the things you want in life - and that, my friends, is the key to a better life no matter how you look at it.