Only a small part of a writer’s career, no matter what genre they focus on, is the act of writing – most of the writer’s schedule is filled with recordkeeping, office work and marketing. The first year after a book is published is often referred to as the “honeymoon period,” because after it is when the author's direct contacts have been exhausted. Typically sales drop off, and the author becomes disenchanted with the thought of facing more promotion activities for a seemingly “dead” book. Sadly, only a few in the industry seem to understand that a marketing plan should last the life of the contract for that book, sometimes longer.

Nikki Leigh has fortuitously put together a series entitled "Book Promo 101," and the first installment provides an overview of the basic process and tools involved in book promotion activities. Leigh will go into each of these tools in more detail in the upcoming books in this series, making this a great way to have a brief understanding of what each of these tools are, why they are employed, and some great tips on how to avoid using them ineffectively.

There are what looks to be more than 50 contributors to this book. Virtually every page features a contribution from authors, educators, and others who are involved in the world of writing. These insider tips are very helpful; I was impressed at the amount of comfort engendered by reading these personal experiences. The contributors’ willingness to admit errors, discuss emotions and share their favorite resources is refreshing.

Readers will find lists of questions to use in defining what their needs are and how they plan to reach society with their message. Find out if you need services, such as a professional full-time publicist, and learn about available alternatives. An excellent sample conversation in the chapter dealing with bookstores will definitely be of service to Leigh's target audience.

The book's 208 pages contain 16 chapters along with Appendices that offer extensive lists for review sites and bestselling book sites.

Author Nikki Leigh has been involved in marketing businesses, books, and web design for over 15 years, with four novels and four books of nonfiction under her belt. She also runs several blogs, offers virtual book tour services to her clients, and facilitates classes in character development.