E-Myth Mastery
Michael E. Gerber
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Buy *E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company* by Michael E. Gerber online

E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
Michael E. Gerber
464 pages
January 2005
rated 4 1/2 of 5 possible stars
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E-Myth Mastery is a good read for someone seriously considering starting a company or for someone who wishes to improve their current company’s performance. It is not a book for those who are not ready to commit to the plan laid out in it. While a blueprint for success, E-Myth Mastery is more in depth than most people running or wanting to run a small business would be comfortable doing.

“The business plan that always works” synopsizes the principles that are put forth in detail throughout the book. The step-by-step walkthrough is good but might become tedious for some. Gerber identifies the seven disciplines of business leaders: enterprise, marketing, financial, management, client fulfillment, lead conversion, and lead generation. There is a very helpful section on creating cash power which involves the following six rules: decrease assets, increase liabilities or capital, increase revenues, decrease cash expenses, improve productivity, and optimize timing. Also helpful is a section on identifying your most probable customers, and how to build an operations manual to improve your employees' performance.

Michael E. Gerber is a bestselling author who has helped deflate the myth of what an entrepreneur is and can be. His credo of don’t work in your business, work on it is revolutionary and brilliant. Making the point of identifying your vision of your business is well taken as he explains that most businesses fail because there is no clear premise, market or customer identified.

E Myth Mastery is a good investment for those willing to put forth the effort to implement the strategies set forth in it - if you are serious about building a successful company.

Originally published on Curled Up With A Good Book at www.curledup.com. © Camden Alexander, 2006

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