With a title like Bing’s, one would expect a little more punch and a little less fluff. Arranged into nine parts, the table of contents leads one to believe that Bing, a well-known name in the corporate world, will deliver a bit more than cheesy graphs that don’t even make sense and flaccid comments like, “Physical size is not an insignificant consideration in contests between human beings. Let me tell you a little story. I don’t think it’s all that unusual.” This does not grab a reader’s attention, at least not in a positive way.

If one wants to engage in tiresome and difficult-to-follow points about how Bing’s theories coincide with certain Sun Tzu ideas, this is the book to pick up. Bing’s point in penning this book (I believe) is to illuminate Sun Tzu’s failings and attempt to create a modern Art of War for our corporate lives. Excellent premise, but the delivery is, at best, meek.

I found myself flagging after having read one-quarter of this bloated little volume. Next time, perhaps Bing will consider a ghost writer, or devote more of his time to his corporate endeavors. A concise and gifted writer he is not.