Whether you desire to sell a product, a skill, a product or a service, Rivers of Revenue can help you focus on new ways to generate income, even when it looks as though the well, or the river, has run dry. Written by a revenue generation consultant, author and speaker with over thirty-five years of experience, Rivers of Revenue begins with a very intriguing “story” about a town that depends on its river of money for survival. When that river is blocked and the flow stops, some will adapt, some will change, and others will just give up and suffer.

These differing ways of responding to a loss of income or financial setback highlight the right and wrong ways people respond to financial dry-ups. This book’s powerful and proven step-by-step system which focuses on the buyer’s perspective, rather than the traditional seller’s perspective, offers a unique and time-tested way of making sure that never happens to you or your business. Using her own tried and true system for generating revenue, Zhivago reminds us that the bottom line is this: even in the worst of recessions, people still have needs, and still love to buy things. Find out what those things are, and you’ve got yourself a whole new river of inflowing revenue.

The book examines how to use the same selling techniques for products and even for services, selling yourself at an interview, and promoting an existing business. The author points out the two stages of every buying decision: Desire and Scrutiny. Buyers must eventually be totally convinced they need what you have to give them before they will take the final act of forking over their hard earned cash.

Also important is learning skills to keep your boss as happy as your customers, turning you into a hot commodity in the business market. There are also four classifications of products and services detailed in this book that can really clarify the level of desire and scrutiny that can be expected from a buyer. Which type of product or service you have can make all the difference between giving the customer something they really want, but don’t need…and something they just can’t live without.

For those readers who do own businesses, sell a product, offer an identifiable service or work for a corporation that does, this book is priceless and filled with ideas and tools that can truly make a difference both in the workplace and at home. The methods described in this easy-to-read and highly educational guide can help both the smallest mom and pop business and the biggest multinational corporation to thrive, even during the toughest economic times.

Although I am not a business owner and I don’t work for anyone but myself, this book drove home just how important it is that I look at my talent and my work as a product or service that lives by these same rules. By following the author’s detailed plan, I, too, can improve the salability of my “product,” and assure multiple streams of income, or at least one good mighty river aflowin’. I also felt that the material impacted me on a personal level, as it teaches you the power and process of selling yourself in any arena, including working to make the world a better place, by showing how success really depends on getting another person to “buy in” to your dream or vision.