In today's world, it's not enough to write your own music and perform it. You must also be a marketing director; promoter; branding expert; tour manager; online media expert; and much more. If it sounds like it's a lot to ask from any musician out there who simply wants to rock and roll, it is. Becoming lost in the morass of social media outlets and labyrinth of how to promote your own band is an easy thing to do.

But Bobby Borg's new book is the perfect light to lead you out of the darkness and into the world of success. The author tells you everything you need to know in pursuing a DIY marketing approach to your music and explains how to achieve those goals every step of the way.

Here, you'll learn how to

• Describe Your Company's Vision
• Identify Profitable Opportunities or Needs
• Analyze Your Customers
• Learn From Your Competitors

and much more. This book is directed specifically at the DIY musician and includes all the online as well as offline strategies the indie artist should be pursuing. Additionally, there are exclusive interviews with key professionals in business management and business consulting.

You'll still need to work harder than everyone else in order to have even the slimmest chance of success. But if you feel as if you've arrived at that level and your music is now ready to go out into the world, Music Marketing for the DIY Musician will help you find the way.

• Business Basics for Musicians: The Complete Handbook from Start to Success (Music Pro Guides)