The Winner's Brain
Jeff Brown and Mark Fenske
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Buy *The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success* by Jeff Brown and Mark Fenske online

The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success
Jeff Brown and Mark Fenske
Da Capo Lifelong Books
240 pages
March 2011
rated 5 of 5 possible stars

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Haven’t we all wished to be as smart as, say, Steve Jobs? Wouldn’t it be wonderful to have a super brain that pops out ideas for success every few minutes?

According to Jeff Brown and Mark Fenske, it’s possible. What really counts when aiming for personal success is how your brain functions, not how well it functions. The Winner's Brain combines the work of Brown, a cognitive behavioral psychologist, and Fenske, a cognitive neuroscientist, and explains the science behind their method in terms the average person can understand.

Beginning with a description of the brain and how it operates, The Winner's Brain then segues into a brief history of neuroscience. The authors move quickly to an explanation of how a winner’s brain is different from most others and what the rest of us have to do in order to develop the key strengths that come naturally to those clever and cunning individuals we admire.

Having built a solid foundation, the authors lay out the eight ‘Win Factors’ or “traits that govern how the brain approaches a variety of tasks.”

  1. Self-awareness: “When you take it to the level of a Winner’s Brain, you’re not only aware of how you relate to the rest of the world but also how the rest of the world relates to you.”
  2. Motivation allows you to move past obstacles that stop the less determined people in their tracks.
  3. Focus, so difficult to maintain in a multi-task world, grows harder every day. The winner’s brain is able to use different levels of focus to keep all the balls in the air without losing sight of the goal.
  4. Emotion often controls us, but in order to be a winner, we must learn to control and put our feelings to good use instead of letting them run wild and derail our plans.
  5. Memory – by using long-stored information to help anticipate potential problems, we are less likely to be thrown off track by unexpected glitches.
  6. Resilience, as we all know, is the most important part of success. It’s summed up in the phrase ‘success is getting up one more time than you are beaten down.’
  7. Adaptability may be the cause of most failure. It is the foundation of every successful endeavor, but oh-so hard to learn. The Winner's Brain offers tips for teaching ourselves how to adapt and even learning to enjoy it.
  8. Brain care – it matters! The authors remind us of all the excellent advice our mothers shared, and stress the importance of being good to our brains (so they’ll be good to us.)
Throughout this well-rounded book, you’ll find quick tips for overcoming the roadblocks that bring success to a screeching halt (procrastination, boredom, and distraction, for example). There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate. The Winner's Brain would make a fine gift to young people just entering high school or college, but everything in it promises that winning is not dependent upon age. One of the suggestions for keeping your brain healthy is ‘Try something new every week.’ Why not make reading The Winner's Brain your project this week?

Originally published on Curled Up With A Good Book at © Deborah Adams, 2011

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