If you have a book to sell and want to know how to use the Internet to increase your chances of getting big sales, this book is your field guide. Penny C. Sansevieri, author and CEO of Author Marketing Experts, has put together the most comprehensive guide to navigating the quickly changing waters of the Internet. From Twittering to YouTube, chat rooms to blogs, social networking to designing your own professional website, this book covers the most current and cutting-edge ways that both authors and publishers can get the word out to a wider audience.

So much has changed for authors; no longer will many publishers do much to promote books. Because more and more of this task is left to the author, it can seem overwhelming, especially to authors who have no experience with marketing and publicity. Sansevieri presents tons of information and solid how-to advice in a way that allows even the least Internet-savvy author to utilize these marketing tools immediately. To brand oneself on the Internet requires time and diligence, but with books like this, half the work is done for you, and Sansevieri leaves no marketing stone unturned. She should know about it – she used many of these tips and techniques to help one of her own books become an Amazon.com bestseller for three months.

Add to that the fact that buying books has changed, with online bookstores taking a bigger bite out of the market. Knowing how to get your book on bestseller lists is something the author knows about personally. Her generosity and compassion for writers shows in the sheer volume of information she shares, information her own company has used to launch 10 books onto the New York Times, Wall Street Journal and USA Today bestseller lists.

As an author myself, I can honestly say there is not a more informative manual available that does what this one book does. By the time you finish Red Hot Internet Publicity, you will have all the tools at your disposal not only to market your book, but also to market yourself and your brand as well.

Aside from some typos and production quality issues (due to formatting and editing, no fault of the author’s), this book is priceless. Don’t write - or promote - your book without it. After all, writing a book is only half the battle. The other half? Letting the world know your book is available, and this is the book to help you do that.