If the idea of writing a book seems daunting, just wait until you learn that as an author you will also be responsible for developing and executing a marketing plan to sell it. And, unfortunately, even if you have a really big family and a lot of friends, you will still need to sell your book outside of these circles to achieve even a minimal level of writing success. Thankfully, Steve Weber has cleared a small piece of the online marketing jungle by penning Plug Your Book! Online Book Marketing for Authors to guide you through this process.

The book presents a comprehensive plan to promote your book online, which will benefit technological newbies (who are eager to learn the fundamental differences between a website and a blog) as well as those who are more advanced and are looking for ways to increase their niche audiences. It covers how to use available resources (such as amazon.com, author web sites, blogging, blog tours, myspace, among others) to publicize the book that you undoubtedly worked so diligently to complete. What I found most appealing about this book is its user-friendly style and the way it masterfully prevent readers from feeling like they are technological inept - even if they are.

All of the advice is practical, and after explaining a specific goal (such as, for example, setting up a blog), the book provides readers with the most common options for doing so. The book does a great job of outlining the pros and cons of many alternatives but allows readers to make the final determination as to which option best suits their needs.

I sat down with this book and a legal pad to jot down the ideas most appropriate to my situation. However, there was such a wealth of valuable information presented, I ended up just reading the book cover-to-cover (twice) and then referring back to it with my pen in hand. Any author writing a book today would be a fool not to pick up a copy of this quick, easy read and use the advice it contains to generate additional book sales around the globe.