Instinct: Tapping your Entrepreneurial DNA to Achieve Your Business Goals is a should-read for those involved in entrepreneurial endeavors. Thomas L. Harrison helps you understand what is currently working in your business and gives you suggestions for areas on which to focus to increase your success rate. It is a must-read for those who are contemplating traveling down the road to becoming their own boss; it delves into your psyche (not as painful as it sounds) to help you determine if you are currently or may be able to be emotionally and psychologically suited for the rigors of the entrepreneurial life.

Taking the Genetic Inventory will be an eye-opening experience as it gives you a breakdown on what your answers say about your natural abilities concerning your openness to experience (your willingness to dive into new experiences), conscientiousness (your ability to plan and organize your business), extroversion (your comfort level with soliciting new connections with others), agreeableness (your ability to play well with others), and neuroticism (measures how you react or overreact to life’s stresses) and explains what your answers say about how you do or don’t think like an entrepreneur.

Instinct: Tapping your Entrepreneurial DNA to Achieve Your Business Goals is the entrepreneur’s new best friend.